Reading Taxi Service is the leading taxi service company in the city. It has an online system as well as a taxi service that can be booked via phone call. Most of its customers come through the website, an online booking system. Of all those customers, only a small proportion have registered themselves. We want to update our customers to have a membership account and should enjoy all the benefits that come with the membership account, like the 10% discount rate. We conclude that this membership account is holding our business. Therefore, we have suspended this membership account and this 10% discount will be available to all customers. But it is just for a few months. Our research team is working on providing other benefits to the members apart from the 10% discount on every ride. Thus, this membership account is included in all the quotes and bookings. So stay tuned for more offers and packages.